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Love Brand, Hate Bland. As a Creative Branding Agency, we get very animated about brands being influential, inspiring and in touch with audiences. Developing, sustaining and refreshing brands is our passion. Not boring, static identities but fluid, dynamic brands that are interchangeable as well as instantly recognisable. From initial name development to undertaking brand guardianship, we love getting involved and adding value to the way people see, experience and interact with brands.
What’s in a name? A lot more than you might imagine. Is it available? (So many aren’t!). Should it be descriptive, associative, free standing or totally abstract? What about trademarking, registration and URL management? Will it stand the test of time? You name it, we have it covered and we’re pretty awesome at finding ways around some of the issues involved in the process.
What’s the difference? A refresh keeps the existing name while a re-brand changes or radically alters it. Whether it’s revolution or evolution, we love re-awakening tired or challenged brands without clients losing sleep over brand integrity or budget. It can often enable that step up from good to great in the life-cycle of a business.
Perfecting the pecking order between the core brand and any sub brands is an art in itself and an increasingly important one as more major enterprises develop branded services and initiatives. Our experience with clients who have multiple sub brands also stands us in good stead for understanding the implications of brand hierarchy and architecture as well as the issues with co-branded partner communications.
A brand’s look and feel and tone of voice is as important as its identity. It’s something we excel in, through focused creative brand strategies that support the development of brand advertising and awareness across all communication channels, media and live events.
To find the right answers we need to ask the right questions.
Lasting reputations are built on solid foundations. From vision to values and promise to proposition, we help our clients define and structure robust brand architecture and DNA, building familiarity and recognition for both internal and external audiences. We understand the subtleties and nuances of endorsed brands, monolithic brands, product brands, co-brands and multi-brand offerings and how to deliver creative strategies that make a real difference.
Creating excellent guidelines is about getting the right balance of consistency with creativity. The trick is providing the detail to follow with the flexibility to interpret and create brand Communications in the form of a BRAND BIBLE.
Whether it’s brand launch or re-launch, we’ll help you achieve high levels of engagement as it rolls out to internal and external audiences. Even when it’s cross-border and multi-lingual we have done it all.
We’ll protect your brand and its integrity as if it was our own. We know what it takes to uphold guidelines, helping users to adopt as well as adapt to them and managing everyone to stay ‘on brand’.